|
This book is now out of print.
Book excerpt:
Confirming Assignments
by Pamela Rice Hahn
One of my book doctoring clients got a call from an editor accepting that
client's proposal for a home decorating article. The writer understandably
was excited. This was to be her first feature article in a major national
magazine. She'd come up with a different approach to what could be
considered a general topic. She'd worked hard on the query, and with my
help, she'd refined it through several revisions. The acceptance was
conditional, however; rather than run the article in the general magazine,
the editor had explained she wished to feature it in a special holiday
edition. The writer's deadline was to be in July.
When I received the first draft of the article ready for my critiques, I
questioned the author about the "generic" slant. After all, the article was
to appear in a Holidays Issue. I told the author that I'd only ever seen a
Holiday Season magazine from this publication, and that special issue
focused on Christmas and Hanukkah. The author argued that with a July
deadline, the magazine would be on the stands in time for Halloween and
Thanksgiving; she disagreed with the "logic" that such "special issues" are
sold a few months prior to the holidays to allow the readers time to
complete craft projects and other gift ideas included in the issue. When I
suggested that the author should contact the editor to confirm this, the
author insisted that because that wasn't how her query was written, that was
not how she was going to write the article. She insisted that "if the editor
wanted it changed, she should have been more specific." Any questions to the
author about whether or not she'd sent this editor any subsequent
correspondence confirming the assignment was met with an "it shouldn't have
to work that way" reply.
Sure enough, once the author submitted her final version to that editor,
she received a call advising her that because she hadn't written the article
as assigned, the editor could not use the entire article. However, rather
than pay a kill fee, the editor explained the magazine would run the
Christmas portion only as a filler.
Not taking the time to make a follow-up phone call or to draft an assignment
confirmation letter cost the author more than $1500.00; she received $500.00 for
a filler culled from an article that would have paid her more than two thousand.
A few minutes spent confirming her assignment would have resulted in an article
written as the editor needed for that issue, and a full paycheck.
Copyright © 1998-2008
Pamela Rice Hahn
All rights reserved.
|